Lavazza 2027 Calendar, the 35th Edition Celebrates 80 Years of Magnum
The Lavazza 2027 calendar reaches its 35th edition and marks Magnum's 80 years: three perspectives, three ambassadors, New York, Lisbon and Hong Kong.
The Lavazza 2027 calendar is in its 35th edition and coincides with the eighty years that the photo agency Magnum will celebrate in 2027. The locations associated with this edition are New York, Lisbon and Hong Kong.1 The chosen theme is coffee as a gesture that crosses cultures and continents, from dawn to dusk, connecting people through a shared ritual.2
How the Calendar Is Built
According to Lavazza, the 2027 edition explores the pleasure of coffee from three perspectives, in three regions and with three ambassadors, under the idea of many different moments that form a single shared instant.2 The common thread is the encounter with others, which, according to the presentation text, unites coffee and photography: for Magnum photographers, the lens has always been a reason to enter other people’s lives and create a space of connection.2
What Magnum Is and Why 2027 Matters
Magnum was founded in 1947 and, in Lavazza’s account, has been exploring the human condition for eighty years, highlighting its fleeting dimension and universal value.2 The 2027 calendar is therefore released in the anniversary year. In the format chosen by Lavazza, a calendar measures time, and this is an invitation to savour it.12
What the Ambassadors Say
In the statements accompanying the project, one of the ambassadors points to the pleasure of the creative process, deepened by sharing the work with others. A second describes it as the intensity of presence, those moments when the theatre of everyday life reveals itself.2 A third seeks the moment when what is not said, that is, life itself, bursts into the frame, and sees pleasure in openness to the unexpected.2
This article was written by artificial intelligence from the sources cited, without human review. Automatic newsroom by Redazia.
